FAQs

Bento brand identity packages are designed to give you access to experienced brand design services, at an accessible price for small and new businesses like yours. This means outputs are pre-defined based on your budget and are based on the assumption that you have already built a business strategy to inform good decisions about your identity.

Bento is designed for start-ups or new brands that have a clean slate to build from. If you already have a brand and established services, and are looking for a rebrand, in most cases you may be better suited for services from Seven, our parent brand. In the cases of some smaller business or unique circumstances, we might be able to help, it’s always worth a chat. Just get in touch.

As a guide: 

SML Bento is suitable if you…
just want the basics to get your business set up and looking professional. For business owners who love an MVP approach to working, just want to get moving, and are comfortable with having less of an involved process. You provide the brief, and we’ll get you looking slick. 

MED Bento is suitable if you…
want a thorough but speedy process that will give you extended tools to get set up in advertising and social. Great if you like to keep meetings and involvement to a minimum, and have some internal resource to help you with content creation too. 

LRG Bento is suitable if you…
want a little more love and customisation or have more work to do to know what your brand’s value proposition is and build your strategy. Great if you want to get amongst the process and really be included at each step as well as having broader requirements for design outputs. Allows more time for refines and options to ensure you can have everything tailored just how you want it. Leave the detail up to us, we’ll craft design and help with writing your copy too.

If you’re still unsure, drop us a line for a free obligation-free chat about how we can help. 

Brand identity is often a term used when people are talking about simply a logo. But it’s so much more than that. In a visual sense, your brand’s identity is the unique set of visual assets that sets your brand apart, and ensures consistency and recognition for your comms in market. It provides cues that build an association for customers, so they instantly know you when they see you, whether that’s online, or on shelf. From a design sense, a good visual brand identity provides you a strong graphic foundation that weaves through every touchpoint of your brand in the world, while also offering enough flex that your brand touchpoints don’t become tired and ‘samey’.

In a wider sense, your brand identity is also the emotional codes that tell the market – your customers, potential employees, stakeholders and more – who you are and what you stand for. It’s your personality, and the way people perceive you. And when you keep it consistent, you create trust. Having a clear sense of what you want your brand identity to stand for will enable a strong visual identity to be designed that matches this intent.

When we design a brand identity we start with ‘core’ elements that form the anchor of all design - colours, logo, graphic style and fonts. All Bento packages include this core and then build out to apply these elements in an appropriate way to wider outputs. For Small, this means basic corporate and digital applications. For Medium, this is website, stationery, signage, social and advertising applications. For Large, this extends to a broad suite of comms platforms in more detail including image styling, content creation and sales collateral for a robust foundation.

Our packages have a degree of flexibility but smaller packages are designed to keep outputs and scope simple to ensure costs remain accessible for smaller businesses.

We have a range of web partners that we engage and utilise depending on the specifics of your project, requirements and budget. Wordpress is often a good option allowing cost-effective solutions that give ongoing control of content, but we also can implement platforms including Umbraco, Shopify and others.

Hosting may depend on the size and expected traffic of your site as well as which platform it is built on. We will always confirm this with you before entering into a contract for hosting services. This may be organised through a development partner who will also offer ongoing maintenance support, which is crucial in keeping your web platform operational and secure in the constantly evolving online environment.

Yes! We can assist with naming and have plenty of experience in this area. Scope for naming falls outside of Bento packages, contact us for options.

Bento is designed to support emerging Kiwi start-ups and are priced accordingly. In most cases we will refer you to our parent brand Seven for international projects.

Depending on which option you select, a simple identity project could be completed in as little as 6-8 weeks, while more complex projects may take 3 months or longer particularly where web development is required. Our team is used to moving fast to keep pace with our clients’ needs, so much of this will depend on your capacity as an organisation to make decisions and provide feedback in a timely manner.

Knowing what you want to achieve with your business, how you want to position yourself, and giving a clear brief is a great starting point. If you’re not sure how to write a brief, we can provide you a guide briefing template to help get you thinking about some of the important questions. If you aren’t sure how to answer these, talk to us about getting some brand strategy support. The questions uncovered in a brand strategy process can be a really helpful tool to get clarity in your business too.